Bensimon Fall / Winter 2019

Art direction and creation of 4 colorful paintings "A trip in Color".
Each of the four groups of colors represents the colorful range of the FW19 collection. "A trip in Color" is declined in the Bensimon showroom and at the Who's Next Exhibition stand.

Role

Art direction

Client

Bensimon

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Sun Wall recalls the origins of Serge and Yves Bensimon, Oran, Algeria. Architectural details from this country inspired those abstract forms.

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Gray Asparagus wall melt our historical american « Surplus » image with a contemporary camouflage, abstract and organic pattern.

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Ultramarine wall is a contemporary version of Greece. Landscape, atmosphere, shapes and mood... An other destination of this color trip.

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Terracotta wall and its warm tones and handmade shapes pay tribute to classical roman ceramic. Rome, one of the favorites cities of Serge B.

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Images of the Bensimon showroom
in the Canal Saint-Martin district at 52 rue Bichat in Paris

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Selected projects